EmailPerformanceResponseModel

Unique identifier for your Digital Communication account

Internal unique identifier for the email

Unique indicator pointing to the email

The name given to the email when creating the email, if you have a user interface where the user confirms which email they want to send, the email name is a more user-friendly name to display.

The date the email was created

The date the email was published

This is used for the Marketing Data Platform/ExecuTrax integration process

This is the subject defined for the email

The from name used on the delivered email

The email address that the email was from

The reply to email address on the email, this can be changed per email and/or per email delivery

Within the timeframe, the number of email addresses uploaded to be sent

Within the timeframe, the number of emails sent

The total number of emails opened since the email was delivered, this will include a count of each time a recipient opened the email (this is not limited to the timeframe)

The count of individuals who opened the email at least once since the email was delivered (this is not limited to the timeframe)

The percent of unique opens to actual delivered (delivered – undelivered) emails

The number of emails that were not opened (not including the emails that were undelivered (this is not limited to the timeframe)

The percent of unopened emails compared to actual delivered (delivered – undelivered) emails

The total number of links clicked since the email was delivered, this will include a count of each time a recipient clicked any link (this is not limited to the timeframe)

The count of individuals who clicked on one or more links since the email was delivered (this is not limited to the timeframe)

The percent of individuals who clicked on a link compared to the delivered emails

The number of emails where Marquis received a bounce back stating that the email could not be delivered (this is not limited to the timeframe)

The percent of undelivered emails compared to emails sent

The count of individuals who unsubscribed using the link at the bottom of the email (this is not limited to the timeframe)

The percent of individuals who unsubscribed compared to emails sent

The Click-to-Open-Ratio, the percent of the individual who opened an email and also clicked on a link (this is not limited to the timeframe)

Within the timeframe, the number of email addresses uploaded to be sent but couldn’t be sent for a variety of reasons (e.g., the email address is invalid, has a known invalid domain, is on the permanently blocked list, has previously unsubscribed, etc.)

Indicator of whether the request was successful

This will contain details of the error if it was not successful